Stop Selling by the Square Foot: Dan Goes Off at Hardscape Training Day

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This is raw, uncut audio from Hardscape Training Day at H20 Designs in Lexington, Kentucky. We put a mic on Dan and let it run all day, from the morning roundtable to the off-the-cuff moments in between the build. There's no script and no studio, just real talk from a contractor who's been there, said in front of guys who are trying to get there.

Dan covers how he prices (hint: it's not by the square foot), why adding crews can kill your quality, and how he builds $100K outdoor spaces with one or two helpers. He gets into being the paver guy in your town, subbing out what you don't specialize in, his 10-year no sink or settle warranty, why 3% profit is a joke, and how to find your top guy. In between he answers the questions every attendee was thinking.

If you weren't in Lexington, this is the next best thing. Grab a coffee and pull up a chair.

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