Why Networking Is the #1 Thing That Levels Up a Hardscape Business

Luke Parmeter and Dan Preston open this one with the question hardscapers keep asking: what actually takes a company to the next level? Dan's answer is networking — and not the vague kind. He breaks down where it starts (social media DMs), where it goes (industry events, local contractors, even your subcontractors and your so-called competition at the coffee shop), and how one nugget from a monthly mastermind can save a contractor time, energy and money the very next week. He points to Mastermind #48 as the proof: a pool coping question that started as an install discussion and turned into "is this a job you even want to take?", plus BJ from Outdoor Network Services challenging everyone to go search their own market in ChatGPT and see whether they show up.

Then we sit down with Martha Hill — a Hardscape Mentor member since day one, who stayed up until midnight to sign up the night the group opened. Martha walks through a career that started with a forestry major she picked because of some park rangers she met on a family vacation, and a switch to landscape architecture at Mississippi State chosen partly to dodge chemistry, calculus and physics. She co-oped with the Brickman Group in Chicago and Philadelphia, worked for a landscape architect in Jackson, then got talked into applying for a teaching job she'd never considered — and spent the next 31 years as faculty and department chair of Landscape Management Technology at Hinds Community College, building the program off ALCA's model curriculum and taking students to what's now the National Collegiate Landscape Competition every single year.

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