How a Small Hardscape Company Competes with Denver's Biggest Firms

Dan sits down with Chuck, co-founder of Down to Earth Landscaping (DTE), at their headquarters outside Denver, Colorado, to break down what branding really means for a hardscape and landscape construction company — and why it's so much more than a logo.

Chuck walks through DTE's rebrand right before Covid, when they dropped their maintenance division, went all in on landscape construction, and built logo assets for everything they do. But the visual piece is the small part: the real brand is the client experience — responding within 24 hours, discovery calls, clean branded trucks and equipment, restrooms on site, no cigarettes on the job, and a smooth handoff from Chuck's design/sales side to Jeff and the ops team, with clients able to reach one or both owners daily. 

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